Novomatic is a giant in the gaming technology industry with around 24,500 employees worldwide. The company was founded in 1980 by Professor Johann F. Graf in Austria. Today, Novomatic's innovative gaming solutions are available in more than 100 countries, with a strong presence in 50 countries. By 2022, Novomatic achieved revenues of nearly 29 billion euros, making it one of the largest companies in Austria.
Business areas and markets
Novomatic is known for operating approximately 2,100 gaming venues and more than 214,000 gaming terminals, mainly under the Admiral brand, including e-casinos and sportsbooks. This dual expertise consolidates its dominance in Germany, the United Kingdom, Italy, Spain, the Netherlands, Austria and throughout Central and Eastern Europe.
R&D and Manufacturing
Novomatic has R&D centers in 15 countries and manufacturing facilities in 11. The company is a leader in server-based gaming and video lottery terminals, and these development centers have registered approximately 5,000 IP trademarks, solidifying its leadership in the European electronic casino market.
Novomatic entered the interactive casino gaming space in 2010 with the acquisition of London-based Greentube. Currently, Greentube is the only brand in its interactive portfolio.
History and Milestones
1980:Professor Johann F. Graf founded Novomatic Automatenhandels GmbH in Austria and launched the first ADMIRAL gaming machine.
1981:Novomatic begins expansion into European markets, including Germany, France, the Netherlands and Switzerland.
1984:The company develops the MPU 01 (Microprocessor Unit 01), a revolutionary hardware platform for modern slot machines.
1989:Launch of “American Poker II", which quickly became a legendary game.
1991:Established the wholly owned subsidiary ADMIRAL Sportwetten GmbH.
1994:Introducing a new ASIC (Application Specific Integrated Circuit) hardware platform for the next generation of slot machines.
1995:Received the first license in North America, issued to the Province of Ontario, Canada.
1997:Introducing a groundbreaking multiplayer gaming machine that combines live gaming with advanced technology.
2000:ADMIRAL Casinos & Entertainment AG (ACE) is established in Switzerland.
2001:Introducing Dolphin's Pearl™, Novo Multi-Roulette™ and Novo TouchBet® Live-Roulette.
2004:Acquired ASTRA GAMES Ltd. in the UK to expand its presence in the UK market.
2007:Entry into the Italian market and acquisition of Crown Technologies GmbH in Germany.
2008:Introduced Super-V+ Gaminator®, setting a new standard for Coolfire™ II multi-gaming.
2009:Opening of the NOVOMATIC Forum in Vienna and expansion to Peru.
2010:Acquired Greentube Group and entered the online market.
2014:Global expansion to Israel, Illinois, Costa Rica, Honduras, and Guatemala.
2018:Acquired Ainsworth Game Technology Ltd. in Australia to expand global presence.
2022:Acquired Italian HBG Group and Serbian Grand Casino doo Beograd, strengthen its influence in these regions.
2023:Acquisition of Alteatec Group in Malta and Ineor doo in Slovenia.
management information
The Novomatic AG Group is led by Executive Board members Ryszard Presch and Johannes Gratzl. The Supervisory Board members include Martina Flitsch, Dr. Haig Asenbauer, Dr. Robert Hofians and Dr. Bernd Oswald. According to the company's financial report, Novomatic generated revenue of 2022 million euros in 28.599.
Key Person
Ryszard Presch, Member of the Executive Board
Johannes Gratzl, Member of the Executive Board
Dr. Bernd Oswald, Chairman of the Supervisory Board
Martina Flitsch, Deputy Chairman of the Supervisory Board
Dr. Haig Asenbauer, Deputy Chairman of the Supervisory Board
Dr. Robert Hofians, Member of the Supervisory Board
Novomatic Software
Novomatic and Greentube have a combined portfolio of nearly 500 slot games. These games, such as the classic Book of Ra series, are known for their engaging storylines, rich bonus features, and high-quality graphics and sound. The company has had great success with the Win Ways™ mechanic, which removes winning symbols after a combination of payouts, allowing more symbols to fall into place, potentially leading to more consecutive wins. The Diamond Mystery™ Jackpot slot series gives players the chance to win up to 5,000 times their stake.
Technical advantages
Novomatic's games are developed based on HTML5 technology, ensuring cross-platform compatibility. The company has pioneered multiple technologies, from ASIC hardware to server-based gaming solutions Greentube Plurius™, which run seamlessly on desktops, smartphones, tablets and iTV devices. The company also offers the novoSDK toolkit for online casino game development.
mobile games
Thanks to HTML5 technology, all of Novomatic’s games work perfectly on a wide range of devices, regardless of the operating system, and all Android and iOS proprietary casino apps are also supported.
Promotions and bonuses
Novomatic places a strong emphasis on progressive jackpot games, with Golden Link and Cash Connection featuring linked progressive jackpots. Multi-level mystery progressive jackpots offer games such as Book of Ra™ themed games, Four Seasons Jackpot™ and Tales of Darkness™ Jackpot. Operators who choose to integrate Novomatic via SoftGamings’ API platform can also benefit from a standalone bonus system with loyalty programs, deposit bonuses and many other features.
Safety
Novomatic incorporates the latest security features and firewalls in its gaming machines and online products. Its Novovision system uses patented biometric technology, including fingerprint and facial recognition, to identify registered users, providing the most secure and innovative cashless experience on the market.
Trust and Fairness
Novomatic and its interactive division Greentube hold gambling licenses from the UK Gambling Commission, Italian Gambling Supervisory Authority, Malta Gaming Authority and regulators in Latvia, Gibraltar, Sapan, Alderney, etc. Novomatic’s gaming software is certified by Asensi Technologies and Gaming Laboratories International LLC to ensure its fairness and security.
The Great Wall of China
Novomatic has won numerous iGaming industry awards, including:
European Casino Awards 2023 - Best CMS Software Products
2022 Global Gaming Awards - Tabletop Game of the Year
SAGSE 2020 Awards – Best Electronic Roulette and Best Land-Based Jackpot
Global Gaming Awards 2020 - Casino Supplier of the Year
Conclusion
Novomatic has become a leader in the global gaming industry with its innovative technology, rich product portfolio and extensive market coverage. The company will continue to focus on technology research and development and market expansion to provide high-quality entertainment experiences and meet the needs of global players and partners. In the future, Novomatic will continue to lead the industry development and consolidate its leadership in the global market.
