In order to enhance its brand influence in the domestic and international markets, Philippine integrated resort Okada Manila recently launched a new marketing plan called "Okada Manila Go".
Okada Manila, the parent company of Universal Entertainment Group, announced its financial report for the first half of 2023. The report showed that the group's overall revenue and profits have achieved significant growth.Among them, Okada Manila's revenue increased by 68% year-on-year, and its adjusted EBITDA increased by 96.2%.
According to the report, Okada Manila successfully attracted a large number of tourists in the first half of this year and added a number of popular restaurants.In addition, they have launched a day resort service.In order to continue to expand its local customer base, Okada Manila has launched a marketing campaign called "Okada Manila Go".This event will provide bonus opportunities for Filipino gaming members.
According to Universal Entertainment Group, although the event is currently only open to gaming members in the Philippines, there are plans to expand it to other countries in the future to enhance Okada Manila’s global brand awareness.In order to attract more foreign tourists, the group also plans to increase marketing activities in several Asian countries.
In addition, Universal Entertainment Group also plans to increase the variety of its online gambling products and provide online gambling services to more members from the Philippines.
Okada Manila reportedly plans to utilize its venue resources in the non-gaming business to host more large-scale events to boost footfall.
Okada Manila is actively expanding its domestic and foreign customer base through innovative marketing methods to enhance brand influence and promote performance growth.Integrated resorts are in the stage of gaining momentum and will move to a higher level of development.
